Jessica Simpson Redhead

James Joyner @ Gone Hollywood | Tuesday, May 9, 2006

Jessica Simpson wore a red wig to something called the NCLR ALMA awards over the weekend.

Jessica Simpson Redhead ALMA Awards Photo 4 (small)

ET has the details.

Blonde bombshell JESSICA SIMPSON showed off a sassy new look over the weekend at the star-studded ALMA awards. She had smoldering, red hair! Our own KEVIN FRAZIER was with the A-lister to get the star scoop! “It’s a wig!” she told Kevin on the red carpet. “I put eyeshadow on the blonde to hide it.”

In fact, the wig is part of Jessica’s new hairpiece line coming out soon, as reported by “The Insider”‘s own MARC MALKIN on March 21.

If the reaction of the Gossip Blogosphere is any reaction, this was not a marketing sensation.

IDLYITW’s Todd “Not that she needed it, but the new orange hair thing she has going on just makes her look even more stupid.”

Celeb Guru Ritu: “But just like her attempts to save her marriage, her efforts of looking sexy fell flat that night.”

Miu von Furstenburg is more cryptic, “Very Jessica Rabbit-esque, don’t you think? ”

Hollywood Tuna ignores Simpson altogether in his photo montage of the event.

Frankly, while I prefer her as a blonde or brunette, she looks pretty good to me as a redhead.