Alabama Promoting ‘American Idol’ Winners

James Joyner @ Gone Hollywood | Thursday, August 3, 2006

The state of Alabama is using its success in producing ‘American Idol’ winners as a promotional tool.

The state Bureau of Tourism and Travel isn’t missing a beat when it comes to “American Idol” winners Taylor Hicks and Ruben Studdard and finalist Bo Bice. The agency released artwork Wednesday for billboards featuring the singers from Alabama who became nationally known on the Fox talent competition. The billboards will show photos of the three over the headline, “Where America finds its voice. Alabama.”

Tourism director Lee Sentell said six billboards will be displayed for four months before being moved out of state. “The boards will go up shortly before the `American Idol’ auditions begin in Birmingham on Aug. 21,” Sentell said

I’m not sure anyone is going to go visit Alabama because some good singers have come from there–and, certainly, these guys are pretty low on the list of musical greats from Alabama–but it’s a clever promotion.

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Alabama Promoting ‘American Idol’ Winners

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