Aquafina, Nothing More than Tap Water
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Allie @ Gone Hollywood | Friday, July 27, 2007 |
Pepsico has been forced to change the labels on all Aquafina water bottles in order to alert consumers that it’s nothing more than tap water!
The label on Aquafina water bottles will soon be changed to spell out that the drink comes from the same source as tap water, the brand’s owner PepsiCo said Friday.
A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices.
Aquafina is the single biggest bottled water brand, and its bottles are now labeled “P.W.S.” The new labels will spell out “public water source.”
“If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do,” PepsiCo (nyse: PEP - news - people ) spokeswoman Michelle Naughton said Friday.
The corporate accountability group is also pressing for similar concessions from The Coca-Cola Co. (nyse: KO - news - people ), which owns the Dasani water brand, and Nestle (other-otc: NSRGY.PK - news - people ) Waters North America, seller of Nestle Pure Life purified drinking water, which gets some of its water from municipal sources.
Dasani’s Web site says that Dasani comes from local water supplies and is then filtered.
“We don’t believe that consumers are confused about the source of Dasani water,” Coca-Cola spokeswoman Diana Garza Ciarlante said. “The label clearly states that it is purified water.”
Ya know… this really pisses me off. I have a case of this stuff in my refrigerator! I wonder what’s in Jennifer Aniston’s ‘Smart Water‘?
Here you think you are buying something special, healthy for you… just to later find out, it’s the same water sitting in your toilet bowl.
What Other’s Said:
Dlisted says, Sometimes that’s all they sell. The movie theaters only sell Aquafina and now I’m going to tell those f#cks to just give me a glass to fill in the bathroom. I feel so betrayed.
source: forbes
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Comments are Closed
I think that’s a little extreme- the source is already listed on the bottle- most consumers just don’t take the time to read labels. Besides, who cares where it’s originally from, as long as it’s purified- I’ve heard Aquafina has a pretty intense purification process (7 steps, I think, that it goes through) before being bottled and sold. Sounds ok to me.