Victoria Secret Too Sexy-Video
The brand that brings the catalogues women stock their panty drawer with is just too sexy according to CEO Sharen Jester Turney. Victoria Secret is brandishing bras and panties, but feel it is the wrong kind of sexy. Instead of appealing to a sex driven market, the brand is going to turn to an ultra-feminine angle.
After a drop in sales in the winter season has lead execs to find out what is causing the 8% fall from last year. Seduction and sensual ads are now taking the blame. An image overhaul is set to take over after the brand blamed the Super Bowl ad (featured above) for less than stellar sales. Instead of boundary pushing thongs, the new direction will target an older more sophisticated audience.
It’s about thongs, bras and other uplifting garments people. How can it not be sexy? I can tell you right now, if they get B.Arthur up there in her skivvies I am boycotting.
Source: Apparently, You Can Be Too Sexy [Wall Street Journal]
Popularity: 6% [?]
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