Eva Mendes Selling Her Favorite Panties for Calvin Klein

Cara Harrington @ Gone Hollywood | Tuesday, March 18, 2008

Calvin Klein and Eva Mendes must be BFF’s. The duo is teaming up to launch CK underwear into a new level of hotness. The fall the line will feature her in a global campaign shilling the lingerie. The focus will be on the seductive curves of women with full voluptuous figures. The hourglass bod that she boasts is ideal for the campaign.

“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said Tom Murry, president and CEO of Calvin Klein Inc. “We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right.”

She is already in the employment of Calvin so this should be a breeze. As Eva takes the reigns of the panty world from Natalia Vodianova, she is also the face of the yet-to-be-named perfume that has everyone eager to get a whiff Mendes.

Looks like booze does a body good after all.

Source: Eva Mendes to Launch CK’s ‘Seductive’ Lingerie Line [Celebrity Brands]