Jessica Simpson Lingerie Line

Cara Harrington @ Gone Hollywood | Tuesday, June 10, 2008

The Simpson clan is still rallying to keep money flowing. Jessica’s adventures in country music were welcomed with a lukewarm response. Her venture into the perfume industry can now be found in bargain bins at Walgreens and her shoe line is so-so. Now Jess is going to add bra designer to the mix. A Jessica Simpson lingerie line is headed to a K-Mart near you.

“I like different lingerie for different occasions,” she tells Women’s Wear Daily about the new Jessica Simpson Intimates collection. “I think that’s the best thing about it. You can feel sexy or girly depending on your mood.”

She has already entitled the line the self congratulating bras, panties, pajamas and underwear line erasing shapewear “Jessica Simpson’s Intimates.”

You know it is only a matter of time before jealous younger sister Ashlee Simpson throws her hat into the ring. I just don’t think there will be much of a demand for panties that fall apart under pressure. Huzza!

Source: Simpson Slipping into Something [E Online]