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Heidiwood Fails

Anchor Blue have decided that Heidi Montag‘s fashion line (or stripper clothes, whatever you want to class them under) which is called Heidiwood, is being discontinued, after one year.

Marla White, Director of Marketing at Anchor Blue Retail Group tells People that “Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on — denim. They are very excited about an initiative they are launching in February ‘09 for guys and girls that will carry throughout the coming year.”

Translation : people hated it and sales were nonexistent. This is one small step closer to the end of all this Hills crap.

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