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Miss USA Contestants to Wear Jessica Simpson’s Bikinis

Miss USA contestants will be wearing none other Jessica Simpson on Sunday night. The itty-bitty bikinis, that is – not the pop star.

The Jessica Simpson Collection snagged the coveted crown as the annual beauty pageant’s swimwear sponsor this year, usurping Syrup Swimwear which provided teensy suits for the past two years.

Identical $104 white ‘n’ gold string bikinis were especially created for the contest, as well as the $88 bright green string bikinis modeled by the crown-chasers during a pre-pageant photo shoot in Las Vegas.

Simpson’s swimwear collection debuted less than two years ago, so … why did the Miss USA organization opt for these again?

“Why not?” says publicist Lark-Marie Anton. “They’re fabulous swimsuits.”

Wanna get your hands on one – or both? The suits will go up for sale at Jessica Simpson Collection after the show.

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