New Breast Cancer PSAs Have People Talking

A crop of breast cancer awareness PSAs are using D-cup cleavage to capture the attention of young women. One ad, which features a long-legged female flaunting her ample breasts in a bikini as onlookers ogle, contains the tagline, “You know you love themâ€¦it’s time to save the boobs.”

Another PSA, called the “Yoplait Pledge,” refers to the breasts as “cheechees,” “hooters” and “tatas.”

Are these clever marketing strategies that deliver a life-saving point, or do they disrespect women’s bodies? The answer depends on who you ask.

Angela J. Lamb, MD, a medical resident at the University of Minnesota says,

“It portrays the lead woman as a sex object. It may have been the producers’ intent to grab attention and get folks to take a hard look at this issue, but some of the message may be lost in the distraction of the overly sexual nature of the PSA. Also, the PSA does not provide information about breast self-exams or doctor visits.”

Jean-Marie Bradford, MD, Assistant Clinical Professor of Psychiatry at Columbia University Medical Center in New York, adds her perspective:

“Keeping breast cancer prevention at the forefront of people’s minds and compelling them to action are worthy goals and likely the intended goals of these PSAs. Yet I think effective PSAs that don’t sexually objectify women’s bodies can be developed.”

Everything about this article is LOL worthy to me, minus the breast cancer aspect of course. I see this attracting the attention of young men, not young women.

Definitely enjoyable for our loyal readers.

source: Save the Boobies Controversy [AOL Health]

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New Breast Cancer PSAs Have People Talking

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