Burger King Gets Heat for Bikini Ad
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Allie @ Gone Hollywood | Monday, December 14, 2009 |
Burger King’s ad campaigns have become incredibly weird and uncomfortable in recent years, particularly the spots featuring a disturbing big-headed King mascot. In its latest and most inappropriate (depending upon whom you ask) offering, Burger King is currently targeting British men with a crude and base promotion that has nothing to do with food or the hamburger chain.
The U.K. ‘Burger King Presents… Singing in the Shower’ Web site features a bikini-clad model who belts out popular tunes while cavorting in the shower. Viewers can actually vote on upcoming songs and bikinis, which, of course, feature predictable and lame double-entendres that incorporate words like “buns.”
The campaign definitely seems to have been initiated by pubescent boys, as the site offers the childish tag-line of “Watch our shower babe shake her bits to the hits.” Real classy, BK. Check out the site’s current vid, as long as you meet the easily bypassed age-requirement, to see BK give new meaning to “treating women like a piece of meat.”
source: Burger King Beguiles Hungry Men With Shower Babe [VIDEO] [
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