Nude Bud Light Commercial

The new Bud Light commercial, introduced online Wednesday, features pudgy, naked male flesh.

It is the latest in down-market brewing’s glorious history of using nudity to sell beer. Only instead of buxom babes, we get 60 seconds of office drones stripping frantically because the company clothing drive is offering a Bud Light for every item donated.

But is Bud Light stripping scared? And will that benefit Joe Six-Pack at the cash register? Donald Lichtenstein, a marketing professor at the University of Colorado’s Leeds School of Business, believes the brand is perhaps acting out in fear of even cheaper beer horning in on its low-brau base. Said Lichtenstein,

“I’ll bet some part of it is a reaction to the market share Pabst is getting.”

So almost everybody wins. We get cheaper beer from other brewers such as Pabst. And we get short-attention-span entertainment between our regularly scheduled programming from Bud Light.

But will Bud Light see enough sales from its latest commercial, a sequel of sorts to its “Swear Jar” campaign with strategic blockage of private parts? It reportedly will not air during the Super Bowl.

source: Naked truth about nude Bud Light ad: We get cheap beer [wallet pop]

Nude Bud Light Commercial

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