Heinz Ketchup Reinvents Ketchup Packets

Heinz Ketchup is finally catching up with the times! Apparently, they got tired of hearing about consumers making a mess while trying to eat their french fries on the go.

So if you were tired of getting ketchup all over your fingers after dunking your onion rings, then the new Dip & Squeeze ketchup packets are for you.

According to Yahoo News:

“The packet has long been the bane of our consumers,” said Dave Ciesinski, vice president of Heinz Ketchup. “The biggest complaint is there is no way to dip and eat it on-the-go.”

Designers found that what worked at a table didn’t work where many people use ketchup packets: in the car. So two years ago, Heinz bought a used minivan for the design team members so they could give their ideas a real road test.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn’t squirt onto clothes so easily.

Heinz is rolling out the new packs this fall at select fast-food restaurants nationwide. It will continue to sell the traditional packets.

Do you want fries with that?

source: Our Long National Nightmare Is Over: Heinz Redesigns Ketchup Packet – [consumerist]

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