Jay Leno, Oprah Winfrey & David Letterman’s Super Bowl Commercial
If you thought you’d had a few too many beers seeing Jay Leno, Oprah Winfrey, and David Letterman all sharing a sofa during a Super Bowl commercial, don’t worry. It really did happen!
The spot, a commercial for The Late Show, is the biggest TV ad shocker of the Super Bowl, surpassing Tim Tebow with ease.
Letterman and Leno snipe at each other with mock-annoyance, with Dave mimicking Leno’s high-pitched voice. Oprah tries to calm the boys.
Now this is damage control for Leno: Agreeing to appear in a CBS Late Show ad while he’s still finishing out his NBC 10 p.m. show is the coolest thing Jay has done in… ages.
If it also makes Dave the publicity victor — after all, it is a commercial for his show, not the Leno Tonight Show — you have to hand it to Jay for playing along, probably as a slap at the way NBC handled the whole Tonight Show mess.
Now you’ve seen it: What do you think?
source: How the Letterman-Oprah-Leno Super Bowl Ad Came Together [ny times]
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