Celebrity endorsements are as profitable as they are plentiful and these days, it seems as if everyone’s in on the action. While some promotional deals are obvious fits, some leave us scratching our heads.
Even for Hollywood’s reigning queens of self-promotion, the Kardashian sisters, some products seem like ridiculous choices. Kim, Kourtney and Khloe Kardashian have moved past their prepaid credit card fiasco with grace, style and, most surprisingly of all, a line of Kardashian Silly Bandz [see above photo].
Jamie Lee Curtis for Activia
Hold your hats, TV watchers, because we’re about to drop some serious wisdom on you: At one point in time, Jamie Lee Curtis’ name was not synonymous with digestive regularity. Hard to believe, we know, but it’s true. There was a time when she was not only an actress, but Hollywood royalty, a teen slasher movie queen, and a bona fide hottie. The woman defeated Michael Myers in five separate installments of ‘Halloween,’ for gosh sake. While Activia may have provided a financial boost to her lagging career, the striptease scene in ‘True Lies’ will just never be the same.
Sofia Coppola Canned Champagne
Sofia Coppola is well-respected. Sofia Coppola is elegant. Sofia Coppola makes wine you drink with a straw? The writer-director’s father, directing legend Francis Ford Coppola, owns a popular winery from which his daughter’s eponymous beverage was born. Pluses: Cute packaging, fun idea, won’t spill while you’re jogging. Cons: Sophistication-wise, canned wine is about a half-step up from chugging Franzia right from the box.
Megan Mullally for I Can’t Believe It’s Not Butter
Megan Mullallly is one funny woman, as evidenced by everything from guest appearances on ‘Parks and Recreation’ to her longtime role as boozy socialite Karen Walker on ‘Will and Grace.’ So why is she getting down disco-style with a tub of fake butter in the refrigerator aisle? Come on, ‘Will and Grace’ has only been off the air for five years; you couldn’t possibly have spent that money already.
Lil Jon for CRUNK Energy Drink
OK, Mr. Jon, we get it. You like to get crunk. You like to say “crunk.” You like to provide your enthusiastic hyping skills to other peoples’ songs. The thing is, we’re pretty sure pomegranate-flavored energy beverages aren’t the only things you’re sipping out of that pimp chalice you seem so fond of. Oh, and by the way, there’s already a crunk energy drink, it’s called Four Loko, and, unlike your product, it lives up to its name.
Claire Danes for Latisse
Claire Danes is serious about two things: her acting career and long eyelashes. The ‘Temple Grandin’ star and multiple Golden Globe winner, has taken a cue from another former teen star when it comes to her endorsement deals. Danes signed on as the face of Latisse, an eyelash growth product, in 2010, a job also held by Brooke Shields. Side effects include irritation, iris darkening and weirding out your fan base.
However… NOTHING beats Snoop Dogg, and his endorsement of “Blunt Magic.”