Celebrity endorsements are as profitable as they are plentiful and these days, it seems as if everyone’s in on the action. While some promotional deals are obvious fits, some leave us scratching our heads.
Even for Hollywood’s reigning queens of self-promotion, the Kardashian sisters, some products seem like ridiculous choices. Kim, Kourtney and Khloe Kardashian have moved past their prepaid credit card fiasco with grace, style and, most surprisingly of all, a line of Kardashian Silly Bandz [see above photo].
Jamie Lee Curtis for Activia
Hold your hats, TV watchers, because we’re about to drop some serious wisdom on you: At one point in time, Jamie Lee Curtis’ name was not synonymous with digestive regularity. Hard to believe, we know, but it’s true. There was a time when she was not only an actress, but Hollywood royalty, a teen slasher movie queen, and a bona fide hottie. The woman defeated Michael Myers in five separate installments of ‘Halloween,’ for gosh sake. While Activia may have provided a financial boost to her lagging career, the striptease scene in ‘True Lies’ will just never be the same.
Sofia Coppola Canned Champagne
Sofia Coppola is well-respected. Sofia Coppola is elegant. Sofia Coppola makes wine you drink with a straw? The writer-director’s father, directing legend Francis Ford Coppola, owns a popular winery from which his daughter’s eponymous beverage was born. Pluses: Cute packaging, fun idea, won’t spill while you’re jogging. Cons: Sophistication-wise, canned wine is about a half-step up from chugging Franzia right from the box.
Megan Mullally for I Can’t Believe It’s Not Butter
Megan Mullallly is one funny woman, as evidenced by everything from guest appearances on ‘Parks and Recreation’ to her longtime role as boozy socialite Karen Walker on ‘Will and Grace.’ So why is she getting down disco-style with a tub of fake butter in the refrigerator aisle? Come on, ‘Will and Grace’ has only been off the air for five years; you couldn’t possibly have spent that money already.
Lil Jon for CRUNK Energy Drink
OK, Mr. Jon, we get it. You like to get crunk. You like to say “crunk.” You like to provide your enthusiastic hyping skills to other peoples’ songs. The thing is, we’re pretty sure pomegranate-flavored energy beverages aren’t the only things you’re sipping out of that pimp chalice you seem so fond of. Oh, and by the way, there’s already a crunk energy drink, it’s called Four Loko, and, unlike your product, it lives up to its name.
Claire Danes for Latisse
Claire Danes is serious about two things: her acting career and long eyelashes. The ‘Temple Grandin’ star and multiple Golden Globe winner, has taken a cue from another former teen star when it comes to her endorsement deals. Danes signed on as the face of Latisse, an eyelash growth product, in 2010, a job also held by Brooke Shields. Side effects include irritation, iris darkening and weirding out your fan base.
However… NOTHING beats Snoop Dogg, and his endorsement of “Blunt Magic.”
Lady GaGa took the music and fashion world by storm with her crazy outfits and wacky performances and now she is going to try take on the fragrance market by having it smell like blood and semen.
Fashionista reports that GaGa signed a deal with Coty to produce fragrances under her name and that she wants the scent to “smell of blood and semen.” Lovely.
What’s even weirder is that this isn’t even an original idea. Rad Hourani recently listed semen as a source of inspiration in a new fragrance he created. What’s the point in buying anything like this? If you want to smell like semen just do the it the old fashion way.
source: Gaga’s Fragrance Will Reportedly Smell Like “Blood and Semen” [Fashionista]
Reebok have outdone all of their competition and gotten Helena Christensen to strip down naked to promote their latest EasyTone trainers which supposedly tone your legs and backside while you walk.
Other than getting naked, her contract also sadly meant she needed to talk to promote these shoes rather than run around naked. Here is what she had to say:
“With my busy schedule it’s a perfect way to do something without spending hours in the gym,†“I’m impatient, when I try something I like to see results immediately. I could feel these working right away which is why I’ve stuck with them. Living in New York, I like to walk everywhere, so to have trainers that tone your legs and butt as you walk is fantastic, you can really feel them working and I’ve noticed a difference in just a few weeks. They are comfortable to walk in, it almost feels like you are walking on sand, but by the end of the day you can feel it in your legs almost like you have done a workout.â€
While this naked photo of Helena Christensen is great, I think having a video viral of her walking/running around New York City in only these shoes would have been way more affective.
It’s been about 6 months since Bar Refaeli replaced Gisele Bundchen as the spokesperson for Rampage Clothing and we can now reveal the new photoshoot she has done for the second season in a row.
Here is Refaeli in the new Spring 2010 collection and she is in a bikini, in her underwear and unfortunately dressed in clothes but who cares about that when we have the first two right?
Rafaeli released a statement saying, “Rampage’s spring collection is amazing, the flirty dresses, fabulous swimwear and great shorts are perfect for warm weather, parties and weekends. I can’t wait to wear all of the new styles!”
Gilles Bensimon once again shot the photoshoot at Paris Hilton‘s former home in Los Angeles, I have never wanted to visit Hilton’s house ever in my life but now I wish I could have been there during this photoshoot.
What do you use your twitter page for? I’m going to guess it’s for personal usage but maybe a little business or something. Either way I’m sure you’re most likely not receiving any money for your tweets, unlike some celebrities who are getting up to $10,000 per tweet.
Yes you read that right, some of these people are getting $10,000 and upwards for endorsing products on their twitter page.
It’s obvious the likes of Kim Kardashian receives money for her tweets because every second tweet is about how she loves new products and urges everybody to try them out. In fact I just went to her page and seen 3 things that she is obvious getting paid to promote.
According to Ad.ly, a company that gets people on twitter with advertising partners, celebrities earn all this money just to post a couple of lines.
Greg Grunberg and Samantha Ronosn both donate their money to charities while the others pocket the money, these people include Nicole Richie, Brooke Burke, Channing Tatum and a whole lot more. You can view a full list of celebrities using this here.
Sean Rad, CEO of the advertising company, says that Britney Spears and P. Diddy would be the dream people to have with the amount of followers they have. He also says the could earn a whopping $20,000 per tweet.
A new law says that celebrities and normal folk must declare all money they earn on blogs or social media sites like Facebook and Twitter. If not they could face a fine up to $11,000.
source: Do Celebs Get Paid to Tweet About Products? [E! Online]
Tiger Woods has just lost the first of his many endorsements following the backlash of his cheating on his wife Elin Nordegren.
Accenture released a statement on Sunday saying that they have dropped the golf player from his six-year contract with them following the controversy of the past few weeks. The statement read…
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement. His achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.”
In response to this Mark Steinberg, an agent for Woods, said “we are disappointed but respect their decision. That is all I have to say to you.”
While Accenture are the first company to drop him, they aren’t the first company to distance themselves from him. Gillette have decided to to remove him from all advertisements and have hinted that they are going to completely get rid of him soon.
Damon Jones, a spokesman for the company, went on radio and said “who knows what will happen in the future? We’re not speculating.’(But) our actions are clear. We have a brand ambassador who we have said is no longer going to appear in our advertising.’That is a pretty clear statement about where we are going. Actions speak louder than words.”
AT&T have said they are still evaluating on what to do with with Woods, Tag Heur have also removed him from all adverts that are in their stores. As for Gatorade, another of his endorsements, who are owned by Pepsi they too have dropped a drink he was endorsing although they are saying ti was unrelated to his cheating scandal.
The golfer shouldn’t cry too much just yet though because his main sponsors, Nike and Electronic Arts, have decided that they are standing by him and have offered his their “full support.”
It has been estimated that Tiger Woods earns an estimated $110 million a year in his endorsements. What company should I make a bet on that will drop him next?
source: Tiger Woods Loses His First Sponsor [People]
When I got this email about Megan Fox I kind of laughed but then at the same time I felt incredibly jealous that celebrities get offered millions of dollars just for being themselves.
You see, Megan Fox’s agent over at International Creative Management (ICM) was sent documents, which you can see in the thumbnails below, asking if she would endorse Breast Enhancement for BreastEnhancement.com and if she wouldn’t then would she endorse their sister site BreastCancer.net
The letter says…. We feel that Ms.Fox would be the most ideal celebrity for BreastEnhancement.com to partner with. It is our understanding that Ms.Fox has not had any cosmetic surgery to date nor plans on dong so. We respect her personal choices and simply feel that having an international flm star of her level would be of great benefit to our organization. Ms.Fox exudes beauty, confidence and success which are three qualities that all women aspire to have.
Fox got offered $1.5 million to be the spokeswoman and the only thing she would have to do is make twelve appearances at events throughout the United States promoting the site, she would also have to shoot four :30 second commercials for them.
It must be nice being someone like Megan Fox, getting offered over a million bucks just for having a nice rack.
Check out these new naked pictures of Miranda Kerr as she promotes Kora Skincare.
Ya know, I feel as though we’ve seen Miranda in pictures like this a million times but I’m not complaining at all. It makes me love her that little bit more.
As for what the purpose of the photos are, who cares? Miranda Kerr is fantastic advertising for the company so who can blame them?
[Click thumbnails for a larger view]
source: Miranda Kerr – “Kora Skincare†Advert [Hot Celebs Home]
Good news for us all, Megan Fox has signed on to be the the new face of Emporio Armani Underwear and Armani Jeans campaigns.
Mert Alas and Marcus Piggott snapped the 23 -year-old over the weekend in Los Angeles and the ads will appear worldwide in magazines and on billboards starting in January.
Fox is replacing Victoria Beckham who has been the face up to now, last week it was announced that Cristiano Ronaldo will be replacing David Beckham as the face of Armani Men’s Underwear.
Replacing Victoria Beckham with Megan Fox is definitely a step in the right direction, although I wonder how many accidents will happen with men being distracted by the ads.
Bar Refaeli is hot and these just released photos prove that.
Check out these just released promo pictures featuring Bar as the new face for Rampage, the clothing line which she replaces former spokesperson Gisele Bundchen.
The chief marketing officer for Rampage, Dari Marder, said “we were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her. Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership.”
While the supermodel said that “the Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body – I have curves and I feel really good in it!”
Gilles Bensimon was the photographer behind these pictures, they shot the photos at some house in Los Angeles.
The campaign will debut in September with pictures being on billboards, in magazines like Elle and Cosmopolitan, and of course online.
I’m going to finish up the same way I started by saying – Bar Refaeli is hot!
Check out the latest Candie‘s ads which yet again feature Britney Spears as the front lady for the company.
As usual with these type of ads Britney gets the photoshop treatment and beyond, she looks like she did back when she was 16 singing Baby One More Time.
I love Eva Mendes so I am posting these whether you like it or not, but look at the pictures how could you not?
These pictures are a sneak peak from the new Calvin Kelin ad’s that feature Eva promoting their underwear which will hit billboards and magazines next month.
Looks like L’Oreal have done it again, they’ve changed the skin color of Freida Pinto for their new campaign.
L’Oreal signed the Slumdog Millionaire actress to front their new ad campaign but judging from the ad the photoshoppers weren’t too happy with her natural skin color so they lightened her up quite a bit.
This isn’t the first time they have done this, you may remember there was a whole controversy over the Beyonce ads that came out.
Is it the lighting? Do L’Oreal have the right to change the skin color of someone? What are your thoughts?
It’s been a while since we had a post about Olga Kurylenko, the last post was featuring her naked, but luckily we have one for you today.
I usually complain about actors and actresses taking on endorsements for fashion companies, I think they should leave it to real models.
But not this time, in fact I am very happy and pleased for Olga Kurylenko to be posing in a bikini for this photoshoot, look at the pictures and you will see why.
Check out these new ads featuring Scarlett Johansson as the new face of Moët & Chandon champagne.
In the pictures Scarlett pops open a bottle of champagne while a bunch of paparazzi in the background take her picture, in another she tries to be sexy while holding a glass in between her toes.
I’ve said it before, I don’t really find her sexy but I know some of you do so enjoy these pictures, even though Scarlett Johansson is overshadowed by props in all the pictures.
