Heidi Klum has stripped down for many photoshoots in her days and here she is doing it again but this time it’s to promote Project Runway as well as trying to promote Lifetime’s sexier image.
As you can see in the ad above Heidi is wearing nothing but a ink that and holding a giant scissors with Tim Gunn‘s famous catchphrase “make it work” written on her arm. Why is Lifetime using a nude photo to promote a TV show you may ask? Well according to The Hollywood Reporter they are trying to shed the image of just having the “women in peril” stereotype that the network has faced tin recent years.
Lifetime president and general manager Nancy Dubuc recently said that showing Heidi naked definitely helps shed that image and help the network move in a new direction for the contemporary woman, she also said a recent to use Heidi naked is simply because “it’s Heidi f**king Klum.”
I couldn’t agree more, I mean if Heidi is willing to strip down to promote your network your hardly going to say no are you? I mean I’ve never watched a full episode of Project Runway but this ad has my interest in maybe watching the new season which kicks off on Living on July 28th.
Heidi herself says “This is definitely sexier than past campaigns we’ve done for Project Runway, I guess you could say ‘Hans and Franz’ are celebrating Season 9!” And one way they are planning on sexing it up? By having none other than Kim Kardashian join Heidi and regular judges Michael Kors and Nina Garcia as a celebrity guest judge on the show for one episode.
Project Runway will be starting it’s ninth season this summer, and in order to promote the show, host and former supermodel Heidi Klum will pose nude.
According to The Hollywood Reporter, the decision was announced by Lifetime‘s President and General Manager Nancy Dubuc, who said that it’s part of the network’s move to embrace the contemporary woman.
One-time supermodel Heidi Klum is stripping down to promote Lifetime’s Project Runway.
While she has yet to sign off on a final image from a shoot held earlier this week, the show’s host opted to bare all as part of the network’s promotional campaign for the fashion competition series’ ninth season, which will kick off this summer.
The decision, which Lifetime president and general manager Nancy Dubuc made public during a broad-ranging discussion at Real Screen’s Factual Entertainment Forum on Thursday, was inspired by the cable network’s push — and for that matter, need — to embrace the contemporary woman.
Dubuc believes that Klum posing nude as part of the ad campaign will help to change the stereotype of ‘women in peril’ that has plagued the Lifetime Network in recent years.
Instead, her staff has been tasked with finding and celebrating female characters who are brazen, strong, confident and sexy. To drive that message home, all four characteristics flashed on screen during a network sizzle reel that Dubuc shared midpanel featuring the network’s scripted, unscripted and movie fare, including Runway, Army Wives, upcoming Against the Wall and The Protector. To hear Dubuc tell it, having Klum show off her model figure is a way of showcasing a woman who has all of those attributes.
The photo shoot happened last week, and Klum has not decided which shots are to be used. We hope she decides soon so we can see the finished product!
Who’s not for Heidi Klum naked? She’s uber hot, “It’s Heidi F#cking Klum!”
Forbes have come up with their annual list of the 10 top earning Supermodels in the world and it’s pretty much full of the same faces that have been dominating the list the past few years. This list was made up from their earnings from May 2010-May 2011. Here is where they all rank:
10. Candice Swanepoel, $3 million
Swanepoel is taking Europe by storm–she was the cover girl and star of an expansive spread in February’s Italian Vogue. Also featured in True Religion ads, Swanepoel has been hailed as the world’s next top model. She was recently the center of controversy when critics claimed she appeared “shockingly thin” at a Victoria’s Secret swimsuit event next to curvaceous Angels Alessandra Ambrosio and Adriana Lima.
09. Natalia Vodianova, $4 million
Vodianova’s fragrance campaign with Guerlain helped the 29-year-old pull in $4 million over the last year. Vodianova runs the Naked Heart Foundation, a charity that raises money to provide playgrounds in Russia.
08. Carolyn Murphy, $4.3 million
The one-time Sports Illustrated Swimsuit Issue cover girl has contracts with Tiffany & Co., Tom Ford and more. The model has also tried her hand at acting, appearing in Barry Levinson’s Liberty Heights. Endorsements over the years: Prada, Gucci, Dolce & Gabbana, DKNY, Ralph Lauren, Calvin Klein, Jantzen, Lord & Taylor, Anne Klein and the Gap.
07. Lara Stone, $4.5 million
Stone has inked big contracts with Calvin Klein, Versace, H&M, Forum, Prada and Donna Karan. In the fall of 2010 the Dutch cover girl signed on as the exclusive face of Calvin Klein Inc. Other campaigns have included Cavalli, Givenchy, MaxMara, Nicole Fahri¸ Calvin, H&M and Levi’s.
06. Daria Werbowy, $4.5 million
Werbowy earned $4.5 million since last May, anchored by a posh contract from fragrance and makeup giant Lancôme Paris.
05. Alessandra Ambrosio, $5 million
Ambrosio has become a familiar star in campaigns for Dolce & Gabbana and Moschino. The supermodel recently became the face of Brazilian sportswear brand Colcci together with Ashton Kutcher, shooting a steamy denim ad together. The duo also walked the catwalk during Fashion Week in Sao Paulo. In addition, Ambrosio was chosen to star in Carlos Miele’s international jeans campaign.
04. Adriana Lima, $8 million
Sometimes touted as the world’s sexiest model, the Brazilian recently starred in ads for Spanish luxury brand Loewe. She continues to collaborate with Ricardo Tischi of Givenchy and has become the face of Brazilian fashion brand Forum. She recently inked a deal as a spokeswoman for Megacity by Votsu, a Brazilian social gaming company. Lima is married to basketball player Marko Jaric.
03. Kate Moss, $13.5 million
Fashion’s onetime bad girl added more than $5 million to her earnings over the last year, thanks to new deals with the likes of Dior, Vogue Eyewear and Cidade Jardim. Other endorsements include Longchamp, David Yurman, Rimmel and YSL.
02. Heidi Klum, $20 million
This year Klum struck a deal with activewear company New Balance, creating line of tops, dresses and athletic apparel, dubbed HKNB, that will be sold exclusively on Amazon.com. In October the Project Runway star inked a 20-episode deal for a new show on Lifetime, called Seriously Funny Kids. Her Germany’s Next Top Model continues to dominate the ratings in Deutschland.
01. Gisele Bündchen, $45 million
Since leaving Victoria’s Secret in 2007, Bündchen has gotten married and become a mother, but she has yet to slow down. Bündchen remains the face of numerous campaigns and endorsement deals throughout the United States, Europe, Asia and Latin America. From H&M to Dior to Versace, she stands behind brands that represent both luxury and affordability. Her selling power is quantifiable: Bündchen’s endorsement was credited in Procter & Gamble’s most recent quarterly earnings call for helping to increase Pantene’s sale in Brazil by 40%. Her most lucrative deals go beyond modeling: She earns a percentage of sales from the Ipanema flipflops bearing her name, which today rival Brazil’s well-known Havaianas brand. To top it off, most of Bündchen’s paychecks are paid in euros and Brazilian reals, resulting in an increase in earnings as both currencies appreciated against the dollar by double-digit percentages over the last year.
So they all came up with a combined total of $112 million, which isn’t too shabby for basically being beautiful is it?
Since Jay Leno isn’t a big movie star, he doesn’t get those fancy gift bags the Oscars gives out.
So Ross Matthews was dispatched to the Academy Awardswith a bag to see what celebrities would be willing to donate to Jay. He came on ‘The Tonight Show’ to reveal what he’d received.
He got a nice pair of shades from Jamie Foxx — “I’m so not giving those to Jay!” — as well as various other trinkets from celebrities like Zachary Levi and Hayden Panettiere. He got a very unique item from Heidi Klum.
When Klum couldn’t find anything in her clutch that she could donate, she made an offer Matthews couldn’t refuse.
“Well you can have my underwear,” she said, reaching for them through the high slit in her dress. “You want my underwear?”
“Jay will like that,” Matthews said with a laugh as she tucked them into the bag. Sure, it could have all been an elaborate stunt to mess with Leno’s head, but he seemed pleased to receive them just the same.
Heidi Klum is featured in the July 2010 issue of GQ Germany and as with nearly all of Heidi’s photoshoots she is looking sexy while also being half naked. Here are some quotes that the Supermodel tells GQ:
“I don’t loll in such awkward pose at home.”
“Okay, I’m 37, not perfect, Mother of four children. So what? Why not?”
“Beauty means being happy with that what you got”
“When I have too look sexy in front of the camera, I think of my husband. I want to look good mostly for him.”
As for that third quote, it’s easy coming from someone who looks as sexy as Heidi Klum isn’t it? Enjoy these sexy photos of the supermodel, I’m always very thankful for her not being afraid to strip naked.
Forbes have come up with their annual list of the highest earning supermodels in the world at the moment and to nobodies surprise Gisele Bündchen is way ahead of all the other models working at the moment.
01. Gisele Bündchen ($25 million)
Being a new mother has not slowed this Brazilian beauty down. With estimated earnings remaining at $25 million, Bündchen is the world’s top earning model once again. The 29-year old Brazilian beauty, married to NFL quarterback Tom Brady, gave birth to the couple’s first child in December, lost the baby weight seemingly instantaneously and went back to work. A multinational brand name, Gisele remains the industry’s most sought-out face and body. Aside from starring in campaigns that included True Religion jeans and Dolce & Gabbana, she has her own sandals line–Ipanema by Gisele. In Vogue’s April cover story, Bündchen touted environmental causes. She reportedly donated $1.5 million to the Red Cross for Haiti.
02. Heidi Klum ($16 million)
Beyond the television fame, Klum remains a longstanding member of the Victoria’s Secret Angel entourage while also hosting Germany’s Next Top Model and endorsing a slew of products, including Diet Coke, Volkswagen, McDonald’s and LG. Another year has gone by, she’s given birth to her fourth child and celebrated her fourth wedding anniversary to singer Seal. At 36, Klum remains unrivaled among the ranks of supermodels when it comes to name recognition, thanks to her prime-time gig hosting Project Runway, now on its seventh season and being shot back in its original home in New York City (it had taken a hiatus in Los Angeles).
03. Kate Moss ($9 million)
Despite well-publicized personal and professional ups and downs, Moss is one of the world’s most influential fashion icons; at 36, she’s built herself one of the most lucrative modeling careers in the world. She’s kept busy in the last 12 months: aside from designing a fashion line for the British retailer Topshop, Moss released a new perfume, announced she’s designing handbags for Longchamp and made headlines–starting a trend–by dying her hair with gray streaks. Moss remains the face of Versace, Longchamp and David Yurman, among others. In November she got flack from eating disorders’ support groups for telling Women’s Wear Daily, “Nothing tastes as good as skinny feels.”
04. Adriana Lima ($7.5 million)
Yet another Victoria’s Secret angel atop the list, the Brazilian beauty got her start as the winner of the Ford model competition “Supermodel of the Year.” She’s another new mom on the list: Lima and her husband, basketball player Marko Jaric, welcomed a daughter in November.
05. Doutzen Kroes ($6 million)
This 25-year-old Dutch sensation was the last angel to sign with Victoria’s Secret two years ago. Seen recently on the catwalk during fashion week for Prada, this Dutch beauty retains a lucrative contract with coveted cosmetics brand L’Oreal. Former holder of lucrative Calvin Klein Eternity and Calvin Klein White Label contracts coins a monthly column for Marie Claire.
06. Alessandra Ambrosio ($5.5 million)
The Victoria’s Secret star is now breaking into the world of high fashion. In the past year the Brazilian has scored gigs with high fashion labels including Louis Vuitton, Prada and Moschino. Victoria’s Secret contract plus Latin American deals keep the cash rolling in.
06. Natalia Vodianova ($5.5 million)
Rags to riches Russian model continues to live the American dream. A contract with lingerie company Etam and lucrative fragrance campaigns with Guerlain and Calvin Klein helped the 28-year-old pull in $5.5 million over the last year. Vodianova also runs Naked Heart Foundation, a charity that raises money to provide playgrounds in Russia.
08. Daria Werbowy ($4.5 million)
Lancome and H&M contracts lead a string of lucrative endorsements. Werbowy’s career spans the entire fashion world. One minute she can be found hawking cheap duds from bargain retailers, then wearing high-end houses like Missoni, Versace and Chanel the next. Her biggest contract: beauty company Lancôme.
09. Miranda Kerr ($4 million)
The Australian model collects fat checks from Victoria’s Secret and David Jones Limited. Watch out, Kerr’s curves could get you fired. During a business interview on Macquarie Bank’s trading floor, Australia’s 7 News cameras caught an employee in the background viewing sexy pictures of Kerr on his work computer. The video went viral on YouTube. The Internet community and Kerr herself publicly pleaded with the bank not to boot the employee. He kept his job.
