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Heidi Klum has stripped down for many photoshoots in her days and here she is doing it again but this time it’s to promote Project Runway as well as trying to promote Lifetime’s sexier image.
As you can see in the ad above Heidi is wearing nothing but a ink that and holding a giant scissors with Tim Gunn‘s famous catchphrase “make it work” written on her arm. Why is Lifetime using a nude photo to promote a TV show you may ask? Well according to The Hollywood Reporter they are trying to shed the image of just having the “women in peril” stereotype that the network has faced tin recent years.
Lifetime president and general manager Nancy Dubuc recently said that showing Heidi naked definitely helps shed that image and help the network move in a new direction for the contemporary woman, she also said a recent to use Heidi naked is simply because “it’s Heidi f**king Klum.”
I couldn’t agree more, I mean if Heidi is willing to strip down to promote your network your hardly going to say no are you? I mean I’ve never watched a full episode of Project Runway but this ad has my interest in maybe watching the new season which kicks off on Living on July 28th.
Heidi herself says “This is definitely sexier than past campaigns we’ve done for Project Runway, I guess you could say ‘Hans and Franz’ are celebrating Season 9!” And one way they are planning on sexing it up? By having none other than Kim Kardashian join Heidi and regular judges Michael Kors and Nina Garcia as a celebrity guest judge on the show for one episode.
Does this ad catch your eye?
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Project Runway will be starting it’s ninth season this summer, and in order to promote the show, host and former supermodel Heidi Klum will pose nude.
According to The Hollywood Reporter, the decision was announced by Lifetime‘s President and General Manager Nancy Dubuc, who said that it’s part of the network’s move to embrace the contemporary woman.
One-time supermodel Heidi Klum is stripping down to promote Lifetime’s Project Runway.
While she has yet to sign off on a final image from a shoot held earlier this week, the show’s host opted to bare all as part of the network’s promotional campaign for the fashion competition series’ ninth season, which will kick off this summer.
The decision, which Lifetime president and general manager Nancy Dubuc made public during a broad-ranging discussion at Real Screen’s Factual Entertainment Forum on Thursday, was inspired by the cable network’s push — and for that matter, need — to embrace the contemporary woman.
Dubuc believes that Klum posing nude as part of the ad campaign will help to change the stereotype of ‘women in peril’ that has plagued the Lifetime Network in recent years.
Instead, her staff has been tasked with finding and celebrating female characters who are brazen, strong, confident and sexy. To drive that message home, all four characteristics flashed on screen during a network sizzle reel that Dubuc shared midpanel featuring the network’s scripted, unscripted and movie fare, including Runway, Army Wives, upcoming Against the Wall and The Protector. To hear Dubuc tell it, having Klum show off her model figure is a way of showcasing a woman who has all of those attributes.
The photo shoot happened last week, and Klum has not decided which shots are to be used. We hope she decides soon so we can see the finished product!
Who’s not for Heidi Klum naked? She’s uber hot, “It’s Heidi F#cking Klum!”
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Just because Halloween is over doesn’t mean we wont keep getting lists revolving around scary movies and TV shows, which leads us to this. Yahoo have come up with a list of the scariest 10 characters on TV right now. Take a look and decide for yourself…
10. Russell (Survivor)
Not the one who almost died; the other one. The one that looks like a bulldog. He’s not quite the evil mastermind the show made him out to be but he’s still more than a little intimidating and probably not the kind of guy you’d really want to spend much time around.
9. Irina (Project Runway)
Yes, you’ve got to call it like it is sometimes, and there’s no doubting that Irina is totally talented, but don’t you get the impression that she’d smother one of the contestants in their sleep if she thought they had a better chance of winning than she did?
8. Damon (The Vampire Diaries)
He’s a callous killer who is out for blood and doesn’t care about the consequences. We like that in a guy. Plus, he earns extra credit for not just killing innocent folks, but also emotionally manipulating everyone around him.
7. Terri (Glee)
It’s not just because we don’t like her (though there’s that), but there’s something kind of terrifying about the way that she can quickly come up with an excuse for everything. A pathological liar is someone you don’t want to reckon with.
6. Trinity (Dexter)
He cuts up girls in bathtubs, forces people’s mothers to jump out of buildings, bludgeons kindly baristas, (probably) shoots cops and federal agents — and we just found out he’s a devoted and loving family man as well. Yikes!
5. Echo (Dollhouse)
She’s not the vacant, easily manipulated doll she used to be. She’s become very secretive about her knowledge, has the personalities of every imprint roaming around in her head and can become a serial killer at a moment’s notice.
4. Violet (Private Practice)
There’s something really frightening about a therapist who is so unstable and immature that she gives bad advice on a regular basis. Your therapist isn’t supposed to be a basket case who tells you to go out and get an abortion because she hates her own child.
3. Mary Murphy (So You Think You Can Dance)
It’s the scream that really freaks us out. That noise could be put on loop at your Halloween party and neighborhood kids would run away in terror. Seriously, try it if you don’t feel like giving out candy.
2. The League (Sons of Anarchy)
The League is a group of white supremacist gang-rapists with seemingly unlimited funds and influence, and they’re on the verge of completely decimating the livelihood of SAMCRO. So, yeah, we’d say they’re a tad frightening.
1. Jillian Michaels (The Biggest Loser)
It is arguably her job to be terrifying, but she’s really, really good at her job. When she starts screaming at people, we almost want to get to the nearest elliptical and run, too, just so she doesn’t come after us. Those last-chance workouts give us nightmares.
What character scares you on TV?
source: The Ten Scariest Characters on TV Now [Yahoo]
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Well look what we have here, Heidi Klum is looking stunningly hot in in this photoshoot for TV Digital Magazine.
I’m sure some of these photographs have been used before, but does it really matter? If you’re complaining then I thhink your crazy, as far as I am concerned complaining about these pictures being used again is like complaining about finding money twice in a row.
In other news, Heidi has urged fans that they should go protest outside Harvey Weinstein‘s home in order to see the sixth season of her reality show Project Runway.
Even though they shot the finale and chose the winner for the sixth season at New York Fashion Week last month, the show has still to see the day of light. With previous season, the show would have started earning before Fashion Week and then the finale would be after it.
Weinstein’s production company and NBC Universal are involved in a lawsuit because NBC feels screwed over after Weinstein sold the rights for the sixth season to Lifetime Network, instead of giving Bravo (part of NBC) the chance to renew their contract as Project Runway has been on Bravo since it began airing.
Heidi says “I think that people should be demonstrating outside of Harvey Weinstein’s house. If it were up to me, it would be on by now.”
Well, I hope something happens because I need my Project Runway fix and miss hearing Heidi Klum saying “Auf Weidersehen!”
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