Project Runway will be starting it’s ninth season this summer, and in order to promote the show, host and former supermodel Heidi Klum will pose nude.
According to The Hollywood Reporter, the decision was announced by Lifetime‘s President and General Manager Nancy Dubuc, who said that it’s part of the network’s move to embrace the contemporary woman.
One-time supermodel Heidi Klum is stripping down to promote Lifetime’s Project Runway.
While she has yet to sign off on a final image from a shoot held earlier this week, the show’s host opted to bare all as part of the network’s promotional campaign for the fashion competition series’ ninth season, which will kick off this summer.
The decision, which Lifetime president and general manager Nancy Dubuc made public during a broad-ranging discussion at Real Screen’s Factual Entertainment Forum on Thursday, was inspired by the cable network’s push — and for that matter, need — to embrace the contemporary woman.
Dubuc believes that Klum posing nude as part of the ad campaign will help to change the stereotype of ‘women in peril’ that has plagued the Lifetime Network in recent years.
Instead, her staff has been tasked with finding and celebrating female characters who are brazen, strong, confident and sexy. To drive that message home, all four characteristics flashed on screen during a network sizzle reel that Dubuc shared midpanel featuring the network’s scripted, unscripted and movie fare, including Runway, Army Wives, upcoming Against the Wall and The Protector. To hear Dubuc tell it, having Klum show off her model figure is a way of showcasing a woman who has all of those attributes.
The photo shoot happened last week, and Klum has not decided which shots are to be used. We hope she decides soon so we can see the finished product!
Who’s not for Heidi Klum naked? She’s uber hot, “It’s Heidi F#cking Klum!”
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